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The Sign

Ace of Base

Director
Mathias Julin
Year
1993
Category
Music Video
Genre
Pop
Country
Sweden

The Sign spent six weeks at number one on the Billboard Hot 100 and was the best-selling single in the United States for the entire year of 1994 — four Swedish pop musicians who had never been to America became inescapable on American radio essentially overnight. The video cost almost nothing; nobody cared. The song was originally released in Sweden in 1992 as "Vägen" before being re-recorded in English, and the band was originally called Tech Noir, after the nightclub in The Terminator.