Busta Rhymes
Hype Williams put Busta Rhymes in a padded room covered in primary colors and warped the whole thing through his signature fisheye lens — a high-speed cartoon brought to life. Busta personally collaborated on the oversized, chaotic outfits, pulling from mid-90s New York streetwear. The fisheye aesthetic became so popular afterward that camera rental houses struggled to keep the lens in stock.