Dire Straits
Dire Straits' "Money for Nothing" is a famous piece of reluctant innovation. Frontman Mark Knopfler famously resisted making videos, so director Steve Barron built the concept around the song's narrative: two working-class movers, animated in then-pioneering CGI, complaining about the rotoscoped band they see on their TVs. The ultimate irony is that a song cynical about the music video industry became one of the most awarded videos in MTV history, thanks entirely to the medium its creator wanted to avoid. It’s a perfect example of a great concept overcoming an artist’s initial resistance.